In angiosperm plants the parental investment consists mainly of the endospe
rm, a nutritive tissue formed by genetic elements from both parents and use
d upon germination. We analyze a one-locus model of the evolution of the en
dosperm assuming that the alleles expressed in the endosperm determine the
seed provisioning. In the model, we assume that large endosperm increases t
he probability of survival when young, but decreases seed set when the plan
t has reached the reproductive stage. We show that there is an evolutionari
ly stable strategy (ESS) of endosperm amount which is influenced by mating
system, ploidy of the endosperm, paternity and genomically imprinted genes
with parent-specific expression. The ESS value is higher than the Value whi
ch maximizes the reproductive success of the plant. When the maternal genet
ic contribution is higher than the paternal (e.g. Polygonum plants), the ES
S is almost always lower than when the parents have equal influence over th
e endosperm as in Oenothera plants. In both types, increasing the number of
pollen donors to a seed crop selects for higher levels of endosperm. Accor
dingly, genes expressed only when inherited from the father are selected fo
r higher endosperm amounts than genes expressed only when inherited from th
e mother, except when all seed have the same pollen parent. ESS values for
imprinted genes do not differ between Polygonum and Oenothera types of plan
ts. The ESS Values are shown to be both locally and globally stable. The re
sults are discussed in relation to evolutionary conflicts between the sexes
.