The aim of this study was to investigate the extent to which the importance
of the action to be performed affects its occurrence in a time-based prosp
ective memory task. In the laboratory the effects of importance of intentio
n were shown by Kvavilashvili in 1987 in an activity-based task, e.g., on a
task which does not require the interruption of an on-going activity. 47 m
en and 65 women, aged between 20 and 25 years, participated in an experimen
t in which the importance varied (high vs low). The prospective memory task
was embedded in a principal task lasting about 15 min, and required subjec
ts to perform an action at a given time (after 5 min.). The prospective mem
ory task required the interruption of the on-going activity. Analysis indic
ated that importance affected the performance on the time-based prospective
memory task. Further implications were discussed.