Previous work using positron emission tomography (PET) has shown that memor
y encoding processes are associated with preferential activation of left fr
ontal regions of the brain, whereas retrieval processes are associated pred
ominantly with right frontal activations. One possible reason for the asymm
etry is that episodic retrieval necessarily involves reference to the self;
and the self-concept may be represented (at least partially) In right fron
tal regions. Accordingly, the present study investigated the possibility th
at encoding of self-related material might also activate right frontal area
s. Eight right-handed volunteers judged trait adjectives under four separat
e PET scan conditions: (a) relevance to self (b) relevance to a well-known
public figure, (c) social desirability, and (d) number of syllables. The re
sults showed that self-related encoding yielded left frontal activations si
milar to those associated with Other types of semantic encoding, but also s
pecific activations in the right frontal lobe. It is concluded that the con
cept of self involves both general schematic structures and further specifi
c components involved in episodic memory retrieval.