This paper reports the findings of a qualitative study which examines the e
xperience of courtesy stigma among family members of persons with Alzheimer
's disease. The results indicate that both primary caregivers and other fam
ily members experience stigma; however, a good number of the family members
interviewed claimed not to have experienced stigma and did not appear to b
e concerned about trying to avoid it. Factors or conditions that influenced
experience of stigma are outlined.