We present experimental observations of the onset of flow for horizontally
vibrated 3D granular systems. For accelerations Gamma above Gamma*, the top
layers of granular material flow, leading to convection with motion both p
arallel and transverse to the shaking; the lower part of the layer moves wi
th the shaker in solid body motion. With increasing Gamma, more of the laye
r becomes liquefied. The initial bifurcation is backward, but a small amoun
t of fluidization by gas flow lifts the hysteresis. A new convective mechan
ism, which we explore both experimentally and computationally, associated w
ith horizontal shearing at the walls, is identified as the mechanism drivin
g the transverse convective flow.