Putting XML to work - Business-to-business advantages through enterprise content management

As companies strive for success in an increasingly competitive global marke tplace, content management has attracted attention as an information soluti on. Content management systems can help organizations leverage their tremen dous investments in information throughout the enterprise. As with any new technology-based solution, there is confusion about what exactly constitute s content management. In this paper we'll discuss the issues and technologi es surrounding content management and examine the current state of content management. Content management is more than just new technology. At its cor e, content management allows companies to use information to build stronger relationships along the supply chain, consequently tying customers, distri butors, suppliers and manufacturers together. It employs new technology to customize information for customers by repurposing existing knowledge of a customer's product, order and maintenance history.