The objective of this study was to examine the effectiveness of a longitudi
nal community intervention on the reduction of tobacco sales to miners and
subsequent effects on tobacco consumption by youths. The study was conducte
d in Monterey County, CA. Four rural communities were randomized into treat
ment and comparison arms of the study and middle and high school students i
n each of these communities completed surveys assessing knowledge, attitude
, and behavior. The main outcome measures were retail tobacco sales to mine
rs as measured through store visits (tobacco purchase surveys) and self-rep
orted consumption of tobacco. Over a three-year period, a diverse array of
community interventions were implemented in the intervention communities. T
hese included community education, merchant education, and voluntary policy
change. In the treatment communities, the proportion of stores selling tob
acco to miners dropped from 75% at baseline to 0% at the final post-test. I
n the comparison communities, the proportions were 64% and 39%, respectivel
y. Although the availability of tobacco through commercial outlets was redu
ced substantially in intervention communities, youths reported still being
able to obtain tobacco from other sources. Predicted treatment effects on r
eported use of tobacco among youths were observed cross-sectionally and lon
gitudinally for younger students (7th graders). The intervention did not im
pact tobacco use among older students (9th and 11th graders) although the t
rends were in the predicted direction for 9th graders. A significant interv
ention effect was found for sex - females in the intervention communities w
ere less likely to use tobacco post-intervention than females in the compar
ison communities. Tobacco sales to miners can be reduced through a broad-ba
sed intervention. To prevent or reduce tobacco use by youths, however, mult
iple supply- and demand-focused strategies are needed. (C) 1999 Elsevier Sc
ience Ltd. All rights reserved.