Environmental laws mandate the protection of visibility conditions in natio
nal parks and wilderness areas from atmospheric haze, which occurs due to t
he emissions of anthropogenic air pollutants. To calculate the improvement
in visibility that results from the reduction of these air pollutants, it i
s necessary to quantify the relationship of haze to the color appearance of
objects being viewed through it. To this end, a field study was conducted
in the Great Smoky Mountains National Park in eastern Tennessee. Color appe
arance of objects was quantified by color matching with a special visual co
lorimeter. The Hunt94 color-appearance model was used to compare these matc
hes with simultaneous spectral measurements. In addition to the chromaticit
y coordinates and luminance of the object, the Hunt94 model requires a numb
er of parameters such as the chromaticity of the adapting light and chromat
ic and brightness surround induction factors, which need to be determined f
or the outdoor viewing conditions. This article describes how this was acco
mplished. Although it accounts for differences in viewing conditions betwee
n the colorimeter and daylight conditions, the Hunt94 model does not accoun
t for the perceptual transparency effect of haze on outdoor color appearanc
e. These results challenge the manner in which current air quality-visibili
ty models are being utilized. (C) 1999 John Wiley & Sons, Inc.