The term "flashbulb memory" was used by Brown and Kulik in 1977 to refer to
the vivid recollections that humans may have of events considered to be of
particular significance to the individual or group. These memories are des
cribed as having a photographic quality and as being accompanied by a detai
l-perfect apparel of contextual information (weather, background music, clo
thes worn, etc.) pertaining to the time and place where the event was first
known. They may even evoke emotions similar to the ones felt upon hearing
the news. It has been suggested that flashbulb memories are formed by the a
ctivity of an ancient brain mechanism evolved to capture emotional and cogn
itive information relevant to the survival of the individual or group. Some
of the original assumptions made by Brown and Kulik have since been challe
nged, but the phenomenon in question remains an important area of research.
However, the latter is often marred by the fact that flashbulb memories ar
e studied as if they were unique psychological events without parallel in c
linical practice. Psychiatrists, however, should consider flashbulb memorie
s as being members of a broad family of experiences that include drug flash
backs, palinopsia, palinacusis, posttraumatic memories, and the vivid and h
aunting memories experienced by subjects with some forms of mental disorder
(e.g., phobias, panic attacks, obsessional disorder, phantom-limb phenomen
a, and depressive melancholia), All of these experiences share clinical fea
tures such as paroxysmal repetition, sensory vividness, a capacity to trigg
er emotions, dysphoria, and a tendency for the rememberer to shift from the
role of actor to that of observer and for the reminiscence to become organ
ized in a stereotyped narrative. Some of these clinical phenomena are discu
ssed, and the suggestion is made that seeking phenomenological and neurobio
logical common denominators to all of these experiences may be a superior r
esearch strategy versus studying flashbulb memories alone. Copyright (C) 19
99 by W.B. Saunders Company.