Comparative ethical report card: A study of Australian and Canadian manager's perceptions of international marketing ethics problems

This research study sought to identify and categorize international marketi ng ethical problems that confront business managers in Australia and Canada . The study focused on ten major ethical problems developed from previous e xploratory research. Managers from both countries indicate that the most fr equently cited ethical problem is "gifts/favors/entertainment" and the most important ethical problem is "large-scale bribery". However, there exist s ignificant differences in terms of rankings and mean values of frequency an d importance ratings for other ethical problems.