The branching structure of inflorescences of the cultivated strawberry (Fra
garia x ananassa Duch.) is very variable. This paper demonstrates that some
aspects of this variability are well described by a simple stochastic mode
l of branching that has two adjustable parameters. The model is shown to pr
ovide a good fit to data from a set of almost 700 inflorescences of the cul
tivar Elsanta, collected over two successive years. For one parameter the m
aximum likelihood estimator is a moment estimator which is fully efficient
even if the detailed branching structure of the inflorescences is not recor
ded. This parameter provides a convenient summary of branching vigour. The
maximum likelihood estimator of the second parameter must be determined ite
ratively and can be quite inefficient unless the full branching structure i
s recorded. The model demonstrates that branching structure is affected by
the order in which inflorescences emerge on the plant.