Three backward-masking experiments demonstrated that the magnitude of the p
honemic mask reduction effect (MRE) is a function of subjective threshold a
nd that the magnitude is also independent of stimulus-based response strate
gies. In all three experiments, a target word (e.g., bake) was backward mas
ked by a graphemically similar nonword (e.g., BAWK), a phonemically similar
nonword (e.g., BAIK), or an unrelated control (e.g., CRUG). Experiments 1
and 2 had a low percentage (9%) of trials with phonemic masks and differed
only in baseline identification rate. Experiment 3 controlled baseline iden
tification rate at below and above subjective threshold levels, with 9% pho
nemic trials. The results were that identification rates were higher with p
honemic masks than with graphemic masks, irrespective of the low percentage
of phonemic trials. However, the magnitude of the phonemic MRE became larg
e only when the baseline identification rate was below subjective threshold
. The pattern of the phonemic MRE was interpreted as a result of rapid auto
matic phonological activation, independent of stimulus-based processing str
ategies.