In four experiments with 332 participants, participants were asked to gener
ate novel nonwords for English categories. When participants were shown exa
mples embedded with regular orthographic structures, participants' nonwords
tended to conform orthographically to the examples, despite instructions t
o avoid using features of the examples. The effect was found with immediate
testing (Experiment 1) and delayed testing (Experiment 2). The effect was
also found with arbitrary features (Experiments 1-4), as well as with natur
ally occurring orthographic regularities (Experiment 4). Participants had d
ifficulty avoiding the use of this prior knowledge, despite being able to i
st the features they were asked to avoid (Experiment 3). The results are di
scussed in terms of the inadvertent use of prior knowledge in generative co
gnitive tasks.