Efficient collection and detection of fluorescence coupled with careful min
imization of background from impurities and Raman scattering now enable rou
tine optical microscopy and study of single molecules in complex condensed
matter environments. This ultimate method for unraveling ensemble averages
Leads to the observation of new effects and to direct measurements of stoch
astic fluctuations, Experiments at cryogenic temperatures open new directio
ns in molecular spectroscopy, quantum optics, and solid-state dynamics. Roo
m-temperature investigations apply several techniques (polarization microsc
opy, single-molecule imaging, emission time dependence, energy transfer, Li
fetime studies, and the Like) to a growing array of biophysical problems wh
ere new insight may be gained from direct observations of hidden static and
dynamic inhomogeneity.