Realities of automotive safety

In an attempt to address several consumer-related issues surrounding automo bile safety, this article observes the competing interests of groups which have been involved in regulating, defining, and providing automobile safety . Specifically, the article discusses: automotive safety, including an anal ysis of its regulation; the roles played by both the Insurance Institute fo r Highway Safety (IIHS) and the National Highway Traffic Safety Administrat ion (NHTSA) in measuring automotive safety; the general public's view of au tomotive safety and the subsequent response by automakers; and several prob lems regarding current safety measurements.