Mt. Spence et M. Brucks, THE MODERATING EFFECTS OF PROBLEM CHARACTERISTICS ON EXPERTS AND NOVICES JUDGMENTS, Journal of marketing research, 34(2), 1997, pp. 233-247
A growing body of literature suggests that experts are little if at al
l better than novices in terms of the quality of decision outputs, To
explain this counter-intuitive finding, the authors propose a conceptu
al framework that focuses on initial problem structure as a key modera
tor of the effect of expertise on performance, Specifically, they argu
e that the expert-novice performance differential should be greatest a
t moderate levels of problem structure and weakest at both extremes. T
o examine this central hypothesis, the authors conduct a controlled ex
periment that compares experts with novices when solving a complex pro
blem that had characteristics of a moderately ill-structured problem,
Relative to novices, the authors find that experts select fewer, but m
ore diagnostic, information inputs and are more consistent when evalua
ting nonquantified inputs, As a result, they make more accurate and ti
ghtly clustered judgments than do novices, and. also are more confiden
t in their decisions. To examine the moderating influence of problem c
haracteristics, certain task variables are manipulated to increase or
decrease initial problem structure. As hypothesized, the benefits of e
xpertise are less pronounced when solving a problem with increased ini
tial structure.