Ecological economics is built on a value-commitment to study environmental
issues and to contribute constructively to a more sustainable development p
ath. However, many ecological economists still hesitate, it appears, to dep
art too much from other scholars by openly addressing issues of values and
ideology. In this essay, the role of the scholar's orientation with respect
to values and ideology is addressed. It is observed that not only scholars
but also actors in society are guided by their 'ideological orientation'.
This leads to the idea that some of the weaknesses of Economic Man and 'pro
fit maximising firm' assumptions can be mitigated by introducing a Politica
l Economic Person and a Political Economic Organisation. (C) 1999 Elsevier
Science B.V. All rights reserved.