An analysis is presented to study the effect of viscous and Joule heating o
n MHD-free convection flow with a variable plate temperature in a micropola
r fluid in the presence of uniform transverse magnetic field. The presence
of dissipation increases both the skin friction and the rate of heat transf
er at the surface. The friction factor and heat transfer rate decrease with
an increase in the magnetic field parameter M and micropolar parameter Del
ta. (C) 1999 Elsevier Science Ltd.