Early detection is the first step toward effective wildfire control. This s
tudy used cost-benefit techniques to evaluate the economic efficiency of fi
xed lookouts for wildfire detection in Wisconsin. Costs and benefits were a
ssessed relative to a baseline scenario of public detection alone. Analyses
revealed that fixed lookouts were economically efficient in aggregate; how
ever, their performance varied considerably among administrative areas and
among lookouts. Twenty-five percent of the fixed lookouts detected the majo
rity of wildfires and accounted for virtually all suppression cost savings
and property damage prevention. Additional analyses showed that fixed looko
uts and the public saw wildfire that were significantly different. Specific
ally, the public tended to detect wildfires in developed areas at a relativ
ely early stage, whereas fixed lookouts spotted fires in more remote, spars
ely populated regions. These findings suggest that opportunities exist to e
nhance wildfire detection efficiency and cost effectiveness by selectively
adjusting lookout use.