Country music video in country's year of the woman

Because of the success of its new female stars, the country music industry declared 1997 its Year of the Woman. We examined how country video portrays female artists and characters. Research on other genres suggests that wome n are symbolically annihilated in music video. By analyzing 285 CMT videos, we found that most female artists' videos portrayed women progressively, w hereas male artists portrayed them stereotypically. The ratio of male to fe male artists' videos was 3 to 1. Although the data suggest country video is similar to pop or rock video of the mid-1980s, the country videos were qua litatively different in their portrayal of gender roles.