Many research questions in sexuality involve assessing the stimuli that inf
luence peoples' decisions and judgments. Typically, such research relies on
self-reports of these influences, although it appears that humans have lit
tle or no insight into their own mental processes. Policy capturing is a mo
re direct method for quantifying the factors influencing respondents' judgm
ents, and this approach allows for assessment of the degree to which indivi
duals have insight into their own cognitive policies. In this article, poli
cy capturing methodology is reviewed, a recent application of the methodolo
gy is summarized as an illustration of the method as it may be used in sexu
ality research, and the strengths and weaknesses of the approach are discus
sed.