It is generally assumed that the correlational cuing effect (CE) between ta
rgets and correlated flankers is due to learning association between the fl
ankers and their correlated responses. The present study challenges this vi
ew. Experiment 1 shows that the CE for targets composed of color is elimina
ted as soon as the correlation is removed. Experiment 2 shows that the CE d
uring training is not due to association of the flankers with responses. Ex
periment 3 shows that at least some of the CE during training with the corr
elation is due to repetition priming of the display. Experiment 4 replicate
s the results of Experiment 1 for orientation targets. In Experiments 5-7,
more typical tasks with letter targets are examined, and it is demonstrated
that preexperimental similarity between targets and correlated flankers is
crucial. The CE for correlated but dissimilar target-flanker pairs, simila
r to that for color and orientation targets, is confined to on-line process
es that occur during training. The CE is transferred, however, for correlat
ed and similar target-flanker pairs. We propose that, at least for the simp
le stimulus to response mapping used in our study, the CE is not due to lea
rning at all. Instead it is due to (1) on-line processes, such as repetitio
n priming, that occur during training with the correlation and (2) a regula
r flanker effect (see, e.g., B. A Eriksen & C. W. Eriksen, 1974) that occur
s for similar target-flanker pairs.