Many individual and societal decisions over purchase (or investment) involv
e consideration of timing, in that either the price may be paid now and the
benefit enjoyed some time in the future or the converse the benefit enjoye
d now and the price paid later. Since most individuals generally prefer the
present to the future, economic theory has conventionally discounted futur
e costs or benefits to estimate 'net present values'. The rationale for thi
s is principally based on future uncertainty. In recent years, economists h
ave turned their attention to valuing health as an economic 'good'. Observa
tions of individual behaviour would imply that individuals discount future
health, as other potential benefits, mostly because there is some uncertain
ty about their futures. Although economic theory is strongly predicated on
the 'sovereignty of the individual', it does not necessarily follow that so
ciety discounts the future as do individuals, since for society the future
is not so uncertain.
Society's endorsement of many public health and preventive medicine objecti
ves, which seek health gains in the future (rather than the present), imply
that society's rate of discount may be appreciably lower than that of indi
viduals. In immunisation, arguably one of the most effective of preventive
measures, there is the additional benefit to others attributable to herd im
munity. This paper argues that the future health gains for society arising
from immunisation should not be underestimated by application of inappropri
ate discounting. Copyright (C) 1999 John Wiley & Sons, Ltd.