We report a rheological study on the effect of adding organic salts [sodium
tosylate (NaTos) and benzoic acid potassium salt (BaPs)] on the micellar g
rowth and structure of aqueous solutions of cethyltrimethylammonium chlorid
e (CTAC) at a constant molar concentration ratio [salt]/[CTAC]. The rheolog
ical data show two well-defined domains of growth characterized by scaling
laws for the surfactant concentration. The addition of NaTos leads to an un
usual maximum in the viscosity-surfactant concentration curve. Before the m
aximum (domain 1), the analysis of the data (eta(0), tau(R) and G(0)) sugge
sts the presence of branched micelles (connections). After the maximum (dom
ain 2), however, the exponents of the scaling laws do not reflect either th
e relaxation of this branched structure or that of an entangled transient n
etwork structure. A faster mechanism of relaxation, not yet elucidated gove
rns their dynamics. The exponents of the power laws in the presence of the
BaPs are found, however, to be in accordance with the theory of equilibrium
polymers.