When starved, Bacillus subtilis undergoes asymmetric division to produce tw
o cell types with different fates. The larger mother cell engulfs the small
er forespore, then nurtures it and, eventually, lyses to release a dormant,
environmentally resistant spore. Driving these changes is a programme of t
ranscriptional gene regulation. At the heart of the programme are a factors
, which become active at different times, some only in one cell type or the
other, and each directing RNA polymerase to transcribe a different set of
genes. The activity of each a factor in the cascade is carefully regulated
by multiple mechanisms. In some cases, novel proteins control both a factor
activity and morphogenesis, co-ordinating the programme of gene expression
with morphological change. These bifunctional proteins, as well as other p
roteins involved in a factor activation, and even precursors of a factors t
hemselves, are targeted to critical locations, allowing the mother cell and
forespore to communicate with each other and to co-ordinate their programm
es of gene expression. This signalling can result in proteolytic a factor a
ctivation. Other mechanisms, such as an anti-a factor and, perhaps, proteol
ytic degradation, prevent a factors from becoming active in the wrong cell
type. Accessory transcription factors modulate RNA polymerase activity at s
pecific promoters. Negative feedback loops limit a factor production and fa
cilitate the transition from one a factor to the next. Together, the mechan
isms controlling a factor activity ensure that genes are expressed at the p
roper time and level in each cell type.