Notwithstanding their concern with intra-MNC control mechanisms, scholars h
ave overlooked the complementary phenomenon of self-regulatory behavior by
subsidiaries. In this paper, we take the first steps towards addressing thi
s gap by advancing and testing hypotheses dealing with the determinants of
a major element of self-regulatory behavior at the subsidiary level, i.e.,
the performance-oriented feedback-seeking behavior of subsidiary presidents
. Utilizing data from 374 subsidiaries of 75 MNCs, we test hypotheses regar
ding the impact of subsidiary task and organizational context on the feedba
ck-seeking behavior of subsidiary presidents. The results of this study can
be summarized as follows: (i) subsidiary presidents do engage in proactive
performance-oriented feedback-seeking behavior; (ii) they vary in the exte
nt to which they engage in such behavior and (iii) these variations in feed
back-seeking behavior are at least partially systematic. Copyright (C) 1999
John Wiley & Sons, Ltd.