This paper presents a detailed case study of a non-union company that adopt
s a comprehensive HRM approach. Recent accounts of such workplaces identify
benefits for employees inducing a perceived lack of need for union members
hip. This paper reveals a rather different picture in a case where some of
the gains for employees proved illusory. Managerial strategy was geared tow
ards attitudinal compliance, work intensification and the suppression of an
y counterbalancing trade union activity. The costs of compliance were high
and management were exceptionally harsh upon individuals who could not or w
ould not fit in. Workers resistance was more evident than in previous work
suggesting they are not easily seduced by 'human relations' practices.