Speed sells

Authors
Johnson, RS
Citation
Rs. Johnson, Speed sells, FORTUNE, 139(7), 1999, pp. 56
Categorie Soggetti
Economics
Journal title
FORTUNE
ISSN journal
00158259 → ACNP
Volume
139
Issue
7
Year of publication
1999
Database
ISI
SICI code
0015-8259(19990412)139:7<56:SS>2.0.ZU;2-L
Abstract
Led by superstar Jeff Gordon, Nascar is going national. Now it's the hottes t marketing vehicle in sports.