Pharmaceutical advertisements: How they deceive patients

Pharmaceutical advertising is one of the most important kinds of advertisin g that can have a direct impact on the health of a consumer. Hence, this ne cessitates the fact that it is essential for advertisers of such products t o take special care and additional responsibility when devising the promoti onal strategies of these products. In reality, it has been observed that ph armaceutical product advertisers often promoted their products to achieve t heir own goals at the potential risk of having an adverse effect on the con sumer's health. This type of advertising is most often seen in over-the-cou nter drug product advertisements, and not as often in the case of prescript ion drug advertisements, which is relatively new. This article analyzes var ious purposes of advertising pharmaceutical products and also the potential problems that arise from the way pharmaceutical products have quite freque ntly been promoted.