Including destructively interfering off-diagonal transitions of diffraction
-dissociation type, we arl ive at a formulation of GVD for exclusive vector
-meson production in terms of a continuous spectral representation of dipol
e form. The transverse cross-section, sigma(T.gamma*p) (-->) (Vp), behaves
asymptotically as 1/Q(4), while R-v equivalent to sigma(L.gamma*p --> Vp)/s
igma(T.gamma*p --> Vp) becomes asymptotically constant. Contributions viola
ting s-channel helicity conservation stay at the level established in low-e
nergy photoproduction and diffractive hadron-hadron interactions. The data
on rho(0)-meson production from the Fermilab E665 Collaboration and on phi-
and rho(0)-meson production from HERA are found to be in agreement with th
ese predictions. (C) 1999 Elsevier Science B.V. All rights reserved.