Acceptance approaches, which have been receiving increased attention within
behavior therapy, seek to undermine the linkage between private events and
overt behavior, rather than attempting to control the form or frequency of
private events per se. Research comparing control Versus acceptance strate
gies is limited. The present study examined the behavioral and subjective i
mpact of a control-based versus acceptance rationale, using a cold presser
task. Subjects in the acceptance group demonstrated greater tolerance of pa
in compared to the control-based and placebo groups. Only the control-based
rationale targeted the subjective experience of pain but it did not differ
across rationales. Results confirmed that acceptance was effective in mani
pulating the believability of reason giving, a key process measure. By enco
uraging individuals to distance themselves from their private events, accep
tance methods may help reduce the use of emotional reasons to explain behav
ior and hence shift concern from moderating thoughts and feelings to experi
encing the consequences of one's action. Acceptance is a promising new tech
nique. Its effect is all the more surprising given that it teaches principl
es (e.g., "thoughts do not cause behavior") that run counter both to the po
pular culture and to the dominant approaches within empirical clinical inte
rvention.