The brightness and colour of birds' plumages have been considered sexu
ally selected traits, indicating health, condition or parasite resista
nce. However, recent studies with pheasants, Phasianus colchicus, sugg
est they are not signals used by females in mate choice. Instead, male
s might rely on plumage when assessing the quality of competitors. In
this study, bright and experimentally dulled males were presented to a
group of captive male pheasants to determine the response to differen
ces in plumage brightness of the intruder. Males in the group directed
more aggression to the experimentally dulled males than they did to a
ny other males. This may be partly because they considered the dull ma
les as novel males. When the bright and the dull males were both unkno
wn, both still received more aggression than the average for any indiv
idual in the group, but dull males were attacked by more males. Bright
males were attacked more by the dominants and dull males by the subor
dinates. The results show that plumage brightness may affect individua
l recognition, but also that it is used by males to assess the quality
of competitors. Male-male interactions, therefore, may have played a
role in the evolution of plumage brightness, either in the context of
competition for mates or for resources when males gather into unisexua
l groups. (C) 1997 The Association for the Study of Animal Behaviour.