As problems of environmental change become more evident, we increasing
ly realize how much we depend upon wildlife for a wide range of so-cal
led ecosystem services. These services, which include soil protection,
pest control and the Supply Of clean water, are to a significant exte
nt provided by natural and semi-natural ecosystems which in the past w
ere thought to have little or no economic significance. This recogniti
on has important implications for conservation. The emerging disciplin
e of ecological economics provides methods for assessing the economic
value of wildlife. While it is idle to pretend that the application of
such methods will solve the biodiversity crisis, economic analysis ca
n be useful in strengthening the case for conservation. Such analysis
can demonstrate the potentially high economic value of wildlife, and r
eveal more clearly the economic and social pressures which threaten it
. It is argued that while nature reserves and other protected areas wi
ll always be important, we must shift our attention increasingly to th
e preservation of biological diversity within the major forms of land-
use. High priority must be given to finding ways of restoring biologic
al diversity and enhancing ecosystem function in those areas which hav
e already been seriously damaged. In these tasks ecological economics
has an important role to play. (C) 1998 Published by Elsevier Science
Ltd.