Six experiments investigated the limiting conditions on and the causes
of asymmetries in estimates of euclidean distance. Participants estim
ated distances between locations on recently learned maps or between b
uildings on their college campus. Estimates between landmarks and neig
hboring nonlandmarks were often asymmetric, but estimates between othe
r pairs of locations were typically symmetric. These and other results
were inconsistent with the predictions of models that attribute asymm
etries to stimulus or to retrieval bias. A contextual scaling model of
asymmetry is proposed. According to this model, asymmetries in proxim
ity judgments are caused by general principles of human memory and jud
gment: (a) Stimuli differ in the contexts they establish in working me
mory, and (b) magnitude estimates are scaled by the context in which t
hey are made. (C) 1997 Academic Press.