Complete sentences describing a productive event define an agent, acti
on, object, instrument, alignment, setting, product, and beneficiary.
We treat these categories as an Event Frame that can be applied sociol
ogically in several ways. Using the frame theoretically, we suggest ho
w people bring determinacy, purposefulness, and mobilizability to even
ts, and thereby event sequences emerge that serve as ''macroactions''
-productive routines conducted in social establishments, and used as p
urposeful actions by individuals. Employing a computer program to impl
ement the Event Frame and facilitate data management, we show that the
frame can be a basis for coding a narrative about organizational happ
enings into a sequence of well-defined events. Making use of the analy
tic capabilities of the same computer program, we illustrate how socia
l networks can be extracted from events data as a basis for multi-face
ted views of organizational and inter-organizational structure.