NEW DIGITAL TECHNOLOGIES, WORK PRACTICES AND CULTURAL PRODUCTION IN IRELAND

This paper offers the first extensive analysis of the extent of change , in both structure and labour market, occurring within the Irish medi a since the early 1980s. It chronicles change from a ''sector'' domina ted by the public broadcaster and informed by universal, creative and service values to a multi-faceted ''industry'' defined and influenced by the processes of production and exchange. This evolution is sited w ithin a broader discussion of Irish development policy and the opportu nity posed by new digital technologies. Changes in broadcasting policy , and the structure and labour force of the new cultural industry are examined in depth.