DEATH OF A THOUSAND CUTS - THE IMPACT OF MEDIA COVERAGE ON PUBLIC-OPINION ABOUT CLINTON HEALTH SECURITY ACT

This study used a time series method to assess the impact of media cov erage on public opinion surrounding President Clinton's universal heal th insurance proposal, the Health Security Act. The period examined be gan on September 1, 1993, and ended on August 31, 1994, coinciding wit h opinion surveys regarding support for or opposition to, Clinton's pr oposal. Results showed that support for the value of universal health coverage was high in the U.S., but negative media coverage predicted d eclines in public support for the specific Clinton plan. Speakers in t he debate who served as sources for media coverage were examined. Anal ysis showed that politicians dominated the debate, as expected; there was a relatively low presence of interest group sources. Negative rhet oric concerning the Clinton plan was categorized as having negative co nsequences for government, society, and individuals.