Treatment manuals have been hailed as an important breakthrough in the
development, evaluation, and dissemination of empirically validated t
herapies. Yet manualized behavior therapy has also been criticized bec
ause (a) practice involves the application of validated principles of
behavior rather than the application of fixed strategies, and (b) succ
essful behavioral interventions must supposedly be based on an idiogra
phic functional problem analysis and tailored to each individual patie
nt. This article evaluates the relative merits, potential limitations,
and misconceptions about the use of manuals. We conclude that individ
ualizing treatment and manual use are not mutually exclusive and propo
se that manuals be used in a flexible theory-driven fashion guided by
empirically tested clinical decision rules.