Ba. Bettencourt et al., NUMERICAL REPRESENTATION OF GROUPS IN COOPERATIVE SETTINGS - SOCIAL ORIENTATION EFFECTS ON INGROUP BIAS, Journal of experimental social psychology, 33(6), 1997, pp. 630-659
Investigates whether the greater ingroup favoritism typically expresse
d by numerical minorities. compared with numerical majorities, could b
e minimized by encouraging an interpersonal social orientation during
intergroup cooperation. Study 1 examined how the type of social orient
ation adopted during cooperation affected the intergroup attitudes of
numerical majorities and minorities. The outcomes of Study I showed th
at, compared to both a no-focus control and an interpersonally focused
condition, a task-focus orientation was associated with an increase i
n ingroup bias among numerical majorities but a decrease in ingroup bi
as among numerical minorities. The results of Study 2 replicated those
of Study 1 and showed support for the hypothesis that the effect of s
ocial orientation on ingroup bias among numerical majority and minorit
y groups is mediated by ingroup identification and cohesion. Implicati
ons of these findings for understanding numerical representation effec
ts and cooperative intervention outcomes are discussed. (C) 1997 Acade
mic Press.