At the most fundamental level of quantum electrodynamics, there is no
such thing as two-body interactions between atoms. The potentials that
describe these interactions are effective potentials resulting from a
series of approximations whose validity depends on the precise situat
ion at hand. Considering a one-dimensional geometry for simplicity, we
discuss under which conditions the familiar form of the near-resonant
dipole-dipole interaction is valid, paying particular attention to th
e effects of interatomic propagation of light, and to what extent it c
an be modified in the tailored electromagnetic environments provided b
y optical resonators. We find that once the atoms have established tha
t they are inside a resonator, the dipole-dipole potential may or may
not remain a useful concept, depending upon the strength of the atom-f
ield interaction. In the weak-coupling regime, one finds a two-body di
pole-dipole interaction that can be enhanced or inhibited by varying t
he atom-field detuning. In the strong-coupling regime, by contrast, th
e two-body dipole-dipole potential ceases to be meaningful. [S1050-294
7(97)05612-6].