The news genre presupposes an ideal audience type-the ''informed citiz
en.''(1) Here, I will address what it means to ''be informed.'' How sh
ould audiences be addressed to enable them to become informed citizens
, compared to addressing them as consumers? I will argue that when goi
ng beyond the official status attributed to news, one might find that
viewers have contradictory feelings regarding the genre. I will provid
e examples of such news-related ambivalences and frustrations from my
own research.