If a pricing kernel assigns a premium to a risk variable that differs
from the one assigned by the minimum-variance admissible kernel, then
the pricing kernel must exhibit more variability than the minimum-vari
ance kernel. Based on this intuition, we derive a variance bound that
is more stringent than that of Hansen and Jagannathan (1991). When we
apply our bound to the kernel of a representative consumer with power
utility, we find that the consumption risk premium increases the sever
ity of the ''equity-premium puzzle'' of Mehra and Prescott (1985).