A NEW LOOK AT THE MONDAY EFFECT

It is well documented that expected stock returns vary with the day-of -the-week (the Monday or weekend effect). In this article we show that the well-known Monday effect occurs primarily in the last two weeks ( fourth and fifth weeks) of the month. In addition, the mean Monday ret urn of the first three weeks of the month is not significantly differe nt from zero. This result holds for most of the subperiods during the 1962-1993 sampling period and for various stock return indexes. The mo nthly effect reported by Ariel (1987) and Lakonishok and Smidt (1988) cannot fully explain this phenomenon.