DEFINING COMPETITIVE SPACES

In last month's article, the author explained that corporations need t o make a fundamental paradigm shift from the old linear assumptions to a new customer logic that begins with the end user customers and then asks who does what, when, where, and how to achieve what and when. Th is logic requires that executives learn to form and perform within new competitive spaces rather than jus inside their delineated units, cor porations, industries, and countries. This article offers an organizin g framework for new competitive spaces.