Polyphenylene vinylene-based conjugated-nonconjugated alternating bloc
k copolymers form the active chromophores in a series of light emittin
g diodes (LEDs). The quantum efficiency and brightness of these device
s can be improved by several orders of magnitude by incorporation of a
ppropriate carrier transport layers and by rational choice of electrod
es. Further improvements can be gained by blending of the active chrom
ophores with high or low molecular weight species.