It is commonly supposed that individual animals are of little relevanc
e to conservation which is concerned, instead? with groups of things o
r 'wholes' such as species, habitats, and the like. It is further cont
ended by some that by prioritising individuals, two of those values th
at are held dear by conservation - namely natural selection and fitnes
s - are compromised. Taking wildlife rehabilitation as a paradigm case
of concern for the individual, it is argued that the latter claim is
based upon mistaken assumptions. Then, using red deer culling as a cas
e study, the discord between conservation's holistic values and a conc
ern for individual worth is explored. It emerges that the conservation
value of red deer culling is more apparent than real and thus that th
ere is more room for conservationists' acceptance of individual worth
than usually supposed.