ORGANIZING FOR INNOVATION

The authors argue that process organizing may be a promising route to creating sustainable competitive advantage within a business environme nt which is becoming increasingly turbulent and complex. Developing in visible assets, and tacit knowledge in particular, is crucial in creat ing such advantages. This article first presents a framework for proce ss organizing which focuses on the relationship between company vision , the creation of multifunctional teams and the complementary relation ship between team members. It then presents a model for making process teams work by emphasizing a number of criteria which should he met in re-engineering work processes, and indicates managerial and theoretic al implications. (C) 1997 Elsevier Science Ltd.