ATTITUDES AND SOCIAL REPRESENTATIONS - A THEORETICAL AND EXPERIMENTALAPPROACH

We propose here to establish the theoretical link between the concepts of 'attitude' and social representation'. We shall base our proposal on recent conceptions of the notion of attitude, and on a structural a pproach to representations which account for their evaluative nature. This theoretical proposal will be followed by two experiments. The fir st showed that attitudes towards objects ave based on the evaluative c omponents of the representation of those objects. The second showed th at a change in attitude about an object may be accompanied by changes in the evaluative dimension of its representation. (C) 1997 John Wiley & Sorts, Ltd.