STRATEGIC DECISION-MAKING PROCESSES - NETWORK-BASED REPRESENTATION AND STOCHASTIC SIMULATION

Representation of decision-making in organizations is an intricate pro cess. Qualitative Probabilistic Network (QPN)-based approach offers a scheme which is useful for representing processes involved in decision -making. This paper demonstrates the usefulness of QPN-based scheme wi th an illustrative case study. The focus of the case study is on under standing the strategic behavior of a key player in the Indian Automobi le Industry. This is done by transforming Cognitive Maps developed int o QPN-based formalisms and analyzing them. In addition to this, stocha stic simulation experiment is performed on the QPN-based networks to g enerate hypothetical scenarios. (C) 1997 Elsevier Science B.V.