This article investigates the contagious movement of financial institu
tions' common stock prices in response to real estate news, The basic
hypothesis is that because real estate assets are traded infrequently,
the market has incomplete information about their true value, The sto
ck price reaction by banks, thrifts and insurance companies to announc
ements of poorly performing real estate portfolios is studied. Consist
ent with the hypothesis, significantly negative reactions obtain, both
within and across industries, to these announcements. Reflecting the
differential regulatory environment and disclosure policies, insurance
companies, in general, react more strongly to adverse real estate new
s. Also, the price reaction of an individual firm is significantly ass
ociated with the level of its real estate exposure.